Make a Statement With a GoPro For Your Dog

Rescued shelter dog in a kayak with a GoPro camera mounted on the front was used to take this cute and amazing photo.

Get a great picture of your rescue, foster, or adoptable dog by mounting a GoPro camera in an unusual place — like the front of a sea kayak, for example! This is one of our most-shared photos on Facebook, so think of what a wiiiide GoPro picture of a homeless pet could do for his “shareability”.

Pet camera, anyone?

Read any tips about photographing a particular dog or cat in a shelter, and you’ll find the same tips — because they work.  Get in close; use selective focus on the eyes; get down to their level; eliminate distracting backgrounds.  Shoot tight.

But there are times that you are perfectly within your rights to throw this all out the window, and go as wide as possible.  Make something the world hasn’t seen a million times before. Enter the GoPro.

Image

As a sports photographer, I felt like GoPro was a game-changer when it came out, allowing us to really get close and wide.  But more importantly, it allowed us to shoot where we couldn’t physically go ourselves: under a boat, or jumping out of an airplane, for example.

It can do the same for shelter dogs, too.  The photo above, and the video below, were both shot with the GoPro.  They offer a completely different point of view, a view you don’t see everyday.

Check out the video below:

The shooter mounted one Go Pro on his dog’s collar, and let ‘er rip.  He also shot his own footage and edited it together — something that must have take a lot of time — but you don’t have to do that.

Tweet this!

GoPros ALL ship with an underwater housing as well, so you can put it in the shelter swimming pool and let it run, for summertime.  You can put it in the bottom of the cats’ water bowl while they’re drinking.

And you can imagine the hit that simple GoPro footage of your shelter’s or rescue’s (or foster’s, or dog park’s) playgroup “scene” would be online?

Why not put a GoPro on your wishlist?

A GoPro can be picked up for 299.00 at B&H Photo and Video.

Have footage or frames from a GoPro of your pet or shelter?  Send to info@charliedogandfriends.com, and (with your permission) we’ll share on all our social media platforms.

The Facebook Page, Truth About Pit Bulls, posted a link to our Pocket Pitties, which in turn gave us a nice big boost in sales, which in turn helps Bruised Not Broken.  A great way to help animals.

THANKS, Truth About Pit Bulls!

Thank you to The Truth About Pitbulls, who posted a link to our Pocket Pitties on their Facebook Page, and gave us a really great boost in sales — all benefiting the tireless advocacy work of Bruised Not Broken.

How it’s Being Done, Brilliantly: Calgary Humane Society Applies a Little Peer Pressure

Calgary Animal Shelter Loves Their Rescue Shepherd, Tova

Recreate this photo, using lots and lots of people and that ONE, SINGLE DOG you’ve been trying to home!

One week after this photo was posted by Calgary Humane Society, Tova the shepherd was adopted.

And I wonder: is it easier to be a hero if everybody’s watching?  Do dogs that get that extra notice from a lot of people get adopted more quickly?  Or to put it another way, do we want to help more, if we know the thing we’re doing will be noticed for the good deed that it is?

This picture says to me, Here are all the good people who will sleep easier at night knowing Tova is home.

Calgary Humane Society’s Marketing and Social Media Coordinator Shandell Van Hell seemed to know this intuitively when she posed shelter staff and volunteers around Tova:

"It wasn't hard to get everyone gathered -- I just sent an all staff email
asking staff to join us for a photograph with Tova for our website and 
social media avenues.  At that point, staff would have done pretty much 
anything I asked of them if it meant getting Tova adopted!"

She shot the photo purposely leaving a nice clean background (the brick wall) where she could drop in giant text afterwards.  And who wouldn’t love that group picture?  It shows the staff of a shelter that looks fun and welcoming.  The precise opposite of the “territorial” shelter.  The picture went up on the Calgary Humane Society Facebook page.

By involving as many people as possible in this photo, she gives Tova’s social media marketing campaign an added boost: if there are thirty people in a photo, that’s thirty people who might post this picture to their Facebook page, Twitter feed, Pinterest page or blog (I know I did!).  That’s the chance for thirty more exposures to their friends.  (This group picture was shared 247 times).

Tova was adopted from Calgary Humane Society.

Adopted! Tova leaves Calgary Humane Society. Is it any surprise? This picture was posted on Facebook with the message: “Last night, just one day shy of the 300 mark, we finally matched Tova with her forever family. Last night, a lovely woman walked into the shelter, met with Tova, fell in love and will be taking our sweet girl home tonight! A HUGE thank-you to everyone who shared Tova’s story and never stopped believing that her pefect home was out there.”

The next time you’re thinking of using social media marketing for a particular long-term dog or cat, try this:

  • Provoke the hero instinct in potential adopters, and get a crowd that looks like they’d do anything for your dog or cat;
  • Compose the photo with a clean background, enough space to drop in great big text;
  • More people in the photo means more posting and sharing across social media platforms;
  • Put your dog or cat front and center!;
  • Make the textual message, above, as simple, straightforward, “in the moment” as possible.  No bummers.

TWEET THIS.

I can’t tell you how happy I am for Tova.  Shepherds form a very special, strong bond with their owners and I hate the thought of a shepherd without a person to love and be loyal to.  Shantell, you and CHS are AMAZING.

Stuffed animal plush toy pitbulls based on real-life shelter rescues.  Pocket Pitties, from CharlieDog and Friends

CharlieDog and Friends’ “Pocket Pitties”, plush toy pitbulls based on real-life shelter rescues.

For this post, CharlieDog and Friends is sending Calgary Humane Society a collection of our “Adopt” collar bracelets and Pocket Pitties.

Do you know a shelter that’s doing it brilliantly with an innovative or unique approach to social media marketing for their homeless pets?  Let us know!: info@charliedogandfriends.com

Ginger May be a Dunce, But….

Ginger, a SharPei mix and adoptable rescue pet dog, from Granite Hills Animal Care in Granite Hills, Georgia.

Ginger is a SharPei mix, an adoptable dog in Granite Hills, Georgia, and a dunce.

I don’t know Ginger.  I’ll probably never know Ginger, because she’s in Georgia, and I’m in New York.  But, out of all the dog pictures I saw on Facebook and Pinterest this week, Ginger (at Granite Hills Animal Care) is the one that I’ll remember best.

I think it’s because her foster dad put a dunce cap on her with a computer pencil.

I don’t know how you could go past this photo without wondering about the story behind it.  I had to know.  So I read: Last year Ginger got spooked by a retractable leash and ran into the woods for the night.  All night.

Ginger is also a-scared of baths:

"Ginger is being extra clingy this morning. 
 You see. . . Lena got a bath and dip, Rosie got a medicated bath . . .

 Imma thinking that Ginger is thinking that she might possibly be next. . . ."

There are so many photos of gorgeous, sweet, adoptable dogs and cats out there, that the trick is to stop the eye long enough to linger over YOUR dog, and provoke a question. If a straight-ahead photo of your dog doesn’t do it, apply your own touch.

TWEET THIS.

She hasn’t had much interest, ol’ Ginger, but I feel like I know her.  If I lived in Georgia and were looking for a dog, I would be inclined to ask about Ginger.  I like her.  And you can tell Ginger is well-loved by her foster, because he didn’t hesitate to put a dunce cap on her.

Read more about Ginger on her Adopt-a-pet page.

Andy Mathis is the vet who keeps a Facebook page for Granite Hills Animal Care, here. It’s quite entertaining and worth the befriending.  Shelter Pet Magazine, Andy’s publication, also has a Facebook presence.

CharlieDog and Friends' "Adopt" Collar Bracelets encourage adopting the family dog or cat

CharlieDog and Friends’ “Adopt” Collar Bracelet (“Bella”), is one of twelve Michael Miller print designs.

Don’t you love telling your rescue or adoption story? CharlieDog and Friends has twelve different “Adopt” collar bracelets that, when you wear them, make people ask!  Great as Mother’s Day gifts for ladies with children of the furry persuasion, they’re only $10.00, and we give $3.00 from every bracelet sold to our “Rescue of the Month”. 

Suzy Allman is the Chief Everything Officer of CharlieDog and Friends, a plush toy company dedicated to helping America’s shelter pets go home.  She’s also a sports photographer for The New York Times, where she tries to get the dwindling newspaper readership to pause for more than a second in the Sports section.